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New Product Catalog Coming in April 2014

March 8, 2014
2014 OSI Catalog

OSI, located in Hilliard, Ohio, is the leader in the design, manufacturing and marketing of power measurement and control solutions for industrial, military and aerospace customers worldwide. The new catalog will feature over 8,500 standard power measurement instruments and test equipment including 19 new products.

OSI updates its catalog every 18 to 24 months, which begs the question, why print a catalog that features so many items? Wouldn’t it be easier and much more cost-efficient to just have all those items on a Web site? Well, actually, OSI does both a printed catalog and features all of its standard products on its Web site for one very important reason: people want information the way they want it.

It’s all about providing customers with the most convenience. The experience delivered by a company is what sets it apart, in addition to providing quality products. The fact of the matter is there are a lot of customers that OSI serves who actually prefer information in printed format. Typically, these are customers of the “baby boomer” generation (born before 1964). Sure, they use the internet. But their preference is for printed catalogs they can keep at their fingertips on a shelf in their office. And many of OSI’s customers have saved every edition of the OSI catalog dating back to the mid-1960’s.

Customers “want it the way they want it.” That’s why OSI still does a printed catalog in addition to featuring all products, user information, the ability to purchase products, and even technical white papers on its Web site. Whether it’s how you find the information you need, or how you get a modified-standard or custom power measurement instrument for a unique application, you can get it your way with OSI.

Posted in: Updates